Last week at work I was chairing a pan-Canadian task team meeting and my dear colleague had this closing remark “Oh, you’re so cute; you remind me of me 20 years ago. This is a very nice idea, but is it achievable?” I had been considering canning the blog idea since I’m so busy at work trying to implement lofty ideals. Today I’ll share something very tangible. I encourage you to use it and let me know if it works, or tell me how you’ve adjusted it for your own environment.
In an effort to quantify the user experience so we could measure it, I’ve modified a private-sector model for government use to assign quantities to quality. It can be used as a checklist for new content being added to your website, to inform policies that need to be in place to encourage content contributors to develop good quality content and/or as an evaluation tool for live web content. The full score-card version in a fillable spreadsheet format is posted in the right hand column through the box.net widget, which doesn’t appear to work that well in Firefox, so if you want me to send you a copy,e-mail me.
How to use it
By attributing a value out of 20 for each of five statements in each category, you end up with this really neat spider chart (below). Each of the four categories – findability, compliance, credibility and optimization – is an axis on the chart, visually demonstrating the quality of your web content and noting areas for improvement and which are already areas of success.
You can even compare it over time to demonstrate improvements (hopefully) by re-examining the content periodically and plotting the values on the same chart (see below).